Joe Kuffner
Kuffner Creative, LLC | Portland, Oregon
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Writing

 

Writing

I am an award-wining journalist, professional copy editor, and founder of a pioneering marketing blog for higher education and nonprofits.

Investigative reporting, longform feature stories, speech writing, press releases, broadcast commercial scripts, corporate e-newsletters, daily blog posts, branded social media posts, original poetry for my senior thesis... with the exception of fiction writing, I have done it all!

Below are links to some writing samples - please don't hesitate to ask me for other examples if you are interested in seeing more.

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Blogging

In 2013, I founded Social Media for Colleges, a website focused on highlighting best practices of social media use in higher education. In 2018, the site will re-brand as Nonprofit Insiders and will follow the latest trends in video and social media use by nonprofits. The goal of the blog is to feature great ideas and provide a resource for fellow nonprofit professionals. It has a dedicated audience of thousands of readers, nearly all of whom work professionally in communications.

In 2005-06 and 2007-2008, I wrote a blog for The Oregonian covering University of Portland athletics.

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Longform features and reporting

I began reporting in 2003 as a writer and editor for The Beacon - the University of Portland's student paper. I won several awards for my journalism during this time, including in 2005  being named the best college newspaper writer in the state by the Oregon Newspaper Publishers Association.

In 2015 I began grad school in multimedia journalism at the University of Oregon's School of Journalism and Communication and wrote several longform stories for my coursework.

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Press Releases

I have written hundreds of press releases in my career, covering everything from major events, Division I college athletics, large philanthropic gifts, significant institutional news, and much more.

I see the role of an effective media relations professional as very similar to a beat reporter - finding interesting stories, developing good sources, conducting insightful interviews, and getting to the heart of what readers are actually interested in. For examples of where I have placed stories, please click here.